The GROHE Corporate Center and the GROHE Design Studio are situated in the heart of Düsseldorf, the state capital of North Rhine-Westphalia and one of Germany’s centres of the fashion and design sectors. Being active in over 130 countries, the company benefits from good access to an international infrastructure at its new location. GROHE believes in the principle of short lines of communication externally as well as internally. The transparency and openness of the new Corporate Center, which was designed by Richard Meier, encourages interaction between employees and communication with market partners. This is also reflected in the new GROHE Store, a cutting-edge showroom and dedicated communication centre.
The new 350 square metre GROHE Store at the Corporate Center in Düsseldorf offers a new architectural dimension for GROHE to exhibit its brand and its philosophy. The GROHE Store is a multifunctional exhibition and event room where the perfect balance of GROHE quality, technology and design takes centre-stage. Visitors to the GROHE Store can experience the GROHE brand universe, which is represented by three styles Cosmopolitan, Contemporary and Authentic and the GROHE Ondus® line with all their senses. At the same time, the GROHE Store serves as a meeting point and showroom for planners, architects and sanitary fitters as well as for international GROHE employees. It offers a communication platform for an active exchange between all target groups.
The integrated concept goes far beyond that of a conventional showroom. The idea behind the GROHE Store is the interactive discovery, experience and understanding of the GROHE world. This approach has met with great acceptance and the concept is being expanded internationally, with further flagship stores to be opened in the world’s leading cities.
Take a virtual tour to discover the new GROHE Store.
GROHE Design Studio
The GROHE Design Studio is now also based in Düsseldorf, whose international flair and strong focus on architecture, art and culture provide rich sources of inspiration to the design team. The vicinity to Marketing, Product Development and the Management Board ensure a direct exchange of information and communication.
The creativity of the designers can run free in the transparent, open building designed by Richard Meier. Light and lightness, the green views and the modern character of the building inspire imaginative ideas for products to be marketed around the globe.